Sweat Under Gear teams up with other Vancouver Talent!

VANCOUVER’S GOT TALENT

DJ Nick Bertossi | Sweat Under Gear | Big Roger Events

by G. Todd Brisbin

Vancouver BC CANADA June 20th, 2009 -This little corner of the world of ours has managed to provide some of the most talented and well respected people on the planet. Not only is Vancouver one of the most beautiful places to live, we’ve got talent to spare in the likes of local up and coming DJ Nick Bertossi, a new men’s underwear line by Sweat Under Gear and promoter Big Roger’s Events.

You may ask, how does this all work together? Recently I sat down with DJ Nick Bertossi who just completed a Sweat Under Gear fashion shoot and talked about him and his upcoming gig as the opening DJ for Brett Henrichsen (LA) for the Global Pride Nations Pride Party on Saturday August 1st at Mint Nightclub (9pm to 3am).

Nick grew up on Vancouver Island in a beautiful historic town called Ladysmith. Moving to the big little city (Vancouver) about five years ago he was able to embrace who he really was and started living his life as a gay man. His interest in DJing is recent. Four years ago on a foray into Montreal’s notorious club scene, Nick found himself at the world renowned Stereo on Ste. Catherine’s street amidst the gigantic throng of party goers all out to hear Victor Calderone during the infamous Black & Blue Festival.

“It blew my mind.” Nick tells me, “When I got home [to Vancouver] I immediately downloaded a little mixing program and started practicing. It inspired me.”

Fortunately for Nick, who was on a budget at the time, he had some incredibly generous friends who took him under their wing, bought a bunch of equipment and setup a dj booth in their loft for him to really practice on. Through this encouragement and opportunity Nick was able to hone his skills in a relatively short time as he started spinning at small local happenings soon after.

Sunil Sinha, co-owner of Big Roger Events, recalls how Bertossi was their first local DJ to play at their events which started New Year’s Eve of 2007/08.

“We love Nick.” Sunil states, “It’s our mandate at Big Roger Events to promote local Vancouver talent. We pair them with big names from out of town to give them the opportunity to play for bigger crowds.”

Talon Thompson from Sweat Under Gear literally blushed over the phone when I asked how Nick’s underwear shoot went the other day. “He was incredible. Very professional and uber hot.” Yes, uber.

Nick’s charm and sex appeal are hard not to notice, what I didn’t expect was his approachability and hint of back country shyness. I couldn’t help but like him. He’s got a good heart and a utopian vision of clubs and promoters all working together.

“If we all pooled our resources,” he muses, “then we could make create an incredible experience and everybody would win.”

Bertossi has been spinning quite successfully for the past three years with a residency with Jesse Creed at 816 (aka the World) and guest spots for local clubs and events like Celebrities, GMF, Winterpride, NUOVO and GLOBAL Pride. With Pride weekend looming on the horizon, Nick will be opening for powerhouse and Masterbeat DJ Brett Henrichsen (LA) for Global Pride’s NATIONS party. Asked what he though of Brett Henrichsen and the party he stated, “I’m looking forward to it and Brett is so hot, can’t wait to meet him.” I see puppy love on the horizon, hot sexy puppy love. Their chemistry will be one for the books and an evening of music not to miss.

Nick’s Personal Top 5 - (I didn’t realize he was so dark…)

1. NIN - Ruiner

2. Tool - Cold & Ugly

3. Led Zeppelin - Brony-ar Stomp

4. Megadeath - Wake Up Dead

5. Slayer - Madatory Suicide

Nick’s Club Top 5 - (for shaking your butt)

1. Deux - Sun Rising Up (Peter Bailley 2009 Remix)

2. Byron Stingley - You Turn Me (Carlos Fauvrelle Remix)

3. Jung Kidd - Now You’re Gone (Original Club Mix)

4. Madonna - Heartbeat (Sanno Solavas Bootleg Edit)

5. Robyn - With Every Heartbeat (Brand Remix)

How men's underwear conquered the nation

Who doesn't need clothes? As a prime necessity or just to complement the unnecessary style fringe, clothes are inevitably needed to manipulate our excessive mushrooming waistline or to cover as little as possible when we dance on bar tables.

Farmers to socialites to company workers all wear fashion, be it as under garments, sleeping gowns, casual attire, uniforms, office wear, evening dress or couture piece. With the large population in Indonesia, it's unquestionable that the garment business has a really big opportunity to rise and rule.

Behind the monstrous shopping malls and high pompadour hairstyles of Jakarta fashionistas, the growth of mass product fashion sales in Indonesia is aggravatingly happening with a unique approach to its marketing. This is the story of men's underwear brand that proves the power of "same wavelength" communication is essential for "the best brand". Forget intimidating high fashion images, fashion shows, lottery prizes or special discounts on products. To rule the global retail market from Sabang to Merauke, first be prepared to think like Mother Theresa.

Sitting on a quiet afternoon, I had wonderful chat with this witty, smart, "no retreat" fashion marketing expert lady who'd been marketing men's underwear all over Indonesia, and who'd earned number-one sales nation-wide. The marketing promotions approach used in small towns and rural areas is the complete opposite to the approach used in big cities. With Indonesia's diverse cultures, garment marketers have special techniques to find "slots" to market their products in regions where not many advertisers are capable of succeeding.

The first step of their success is simply putting their brand everywhere the eye can see. And no, don't think it's going to be endless tax papers from the government they'll be paying. What they do is just deal with public transportation skippers, traditional market mafias and small fashion house owners.

In small provinces, fashion awareness dominates the look of public transportation, from becak to angkot, where they efficiently parade brands around town. All marketers need to do is maintain good relations with public transportation chiefs, so that they can cover vehicle and replace its upholstery with their product advertisements. This cuts so many more costs than paying government taxes to put up a single billboard.

Of course, it is also worthwhile hiring a hot heart-throb celebrity to be the brand's model. For most women there this is great since they love riding in becak when feel like they're sitting in the lap of their idol, with his photo printed on the seat.

It's also surprisingly effective to give free gifts of sembako, such as rice, cooking oil, sugar or instant noodles, for every product purchase (instead of discount coupons, membership cards etc). Come to think of it, discounts will lighten the load on most buyer's wallets, but offering sembako will definitely attract the target market's wives to buy - just for the heck getting the bonus to feed the family. Who would have thought buying dad's underwear would benefit the children too?

As well as what you can see, underwear marketing is also about what you hear. You can put aside the budget for an expensive radio ad for something else. Shopping areas from malls to traditional markets often have their own internal radio used for announcement services or just for fun song requests and dedications between shop owners. This program is used to give away underwear as free gifts to whoever makes request and dedicates songs. Sounds weird, but this kind of brand marketing is memorable in that underwear can turn people's fun into something inexplicably funny.

And this is the last juicy part, as in borderlands there are many prostitution houses, some sex-related products become "sponsors" in the sex business. When truck drivers or stressed out salesmen from town to town just wanted to "release their energy" with the "working girls" they paid for a package which includes a condom and a stamina pil (such as Viagra). Recently, underwear has been included in the package. When I asked why they even consider supporting these businesses, the marketing lady said, "Well, if other brands provide power and safety while they play, we give them a clean slate with clean underwear to wear to face their reality of family again." Wicked!

The art of promotion sometimes is like spirituality: What you give will be multiply in what you get. If you care for your market's needs even to the slightest degree, they will eventually worship you enough to buy anything from you. Your business can also conquer the nation without using advertising agencies - all you need is some tender love and care.

Underwear - Men's Underwear Prices

Men's underwear prices differ depending on the materials used for its manufacture. There are both expensive and cheap underwear's obtainable. Underwear's made from fabrics such as silk, polyester and nylon is careful to be of high quality.

Men's silk underwear prices ranges from $9 to $20. Prices of nylon underwear range from $8 to $25. The prices of particularly designed underwear such as thermal underwear will be around $5 to $16. Price of cotton long underwear is typically around $12 and the price is around $9 for cotton short underwear. Users need to choose their underwear after bearing in mind factors such as weather and their physical activities.




There are different types of men's underwear available such as bikinis, boxer briefs, thongs and G-strings. The price of boxer briefs is around $10 and the price of thong underwear is around $10. The amount of fabrics required in different types of men's underwear is different. For example, boxer briefs have longer shape compared to the others. The price of men's underwear sometimes depends on the demand. Usually the demand of underwear is related to its quality.

Users need to give significance to the quality of the fabric over colors and designs. Men's underwear with better fabrics and designs are now available due to development in technology.

Cheap men's underwear's obtainable are men's mesh underwear, men's sheer underwear, men's fashion underwear and men's thong underwear. Reduction and department stores sell these underwear's at low prices. Because of the intense rivalry between leading underwear brands, most of them are forced to sell at low prices. Designer wear underwear and most important brands are typically expensive due to additional taxes.

Men's Underwear - What Women Like

Historically it has been women, who have bought the sexy underwear for their man in order to please him, but times are changing and the modern woman is looking for more than a pair of supermarket multipack mens boxers that have been over washed. So guys, if you want to impress the ladies it's time to take a long hard look at your underwear drawer. Here are a few tips to help you on your way.

1. Ditch anything that is over 18 months old, over washed faded undies are a definite no, along with any item which as saggy elastic, holes or any strange stains!

2. Do they all still fit you? It's no good wearing underwear which is too small (or too big) they just make you look a little porky.

3. Look at the colour spectrum. Mens underwear has come a long way in the last few years, gone are the days of navy, black, white and grey only, the colour trends change from season to season so make sure you're up to date, but also the colour you choose flatters your skin tone. If you are milky white you may want to steer clear of yellow and and greens. Matching your underwear shade to your outfit colour is the way most women dress so why not follow that theory.

4. Look at the styles you choose. Mens underwear today is available in a host of styles and cuts to suit any shape and size. Don't be afraid to try something different, but be realistic about your body, whilst a man with a Chippendale body looks great in a mens thong, a flabby gut and spotty bum tends to have the opposite effect on the ladies, so you may be more suited to mens boxers!

5. Think about the material you choose, a wealth of technical fibres are used in underwear, so if you are active and go to the gym a lot, look at the sports underwear ranges available, such as HOM Fit. For everyday wear, think about something a little more adventurous than cotton jersey, have a look at microfibre ranges which wash well are super soft and comfortable and give great support. And for the evening, look at the sensuous semi sheer fabrics which are soft to the touch.

6. Think about quality! Whilst labels are not everything, the old adage you get what you pay for - applies to mens underwear! Look at the designer ranges, such as HOM, Mey and Manstore it is here that you will find the fabrics and cuts to suit you. The quality and comfort is there too, and you will find that they will wash well and maintain there shape and colour without the stitching coming undone and the elastic stretching out of shape.

So now you have a little food for thought and a few tips to set you on your way, but just one more thing to bear in mind - don't forget to wear clean underwear if you want to attract the ladies!

Be Different With Calvin Klein Men's Underwear

Calvin Klein men's underwear is everything about being extraordinary, amusing and stunning. You must also know that Calvin Klein always has the most outstanding quality, the finest design, and the superlative feeling in their products. People have sparkle in their eyes when they find something produce by Calvin Klein. The eyes are stunning with self-assurance and a feel of a full life. As for other briefs, Calvin Klein men briefs would just be like usual briefs until you actually wear them.

The instant you wear underwear or other clothing manufactured by Calvin Klein you would feel similar to high happiness. In fact you would feel like you are a lucky person and things are simply superb and additionally, it is going to be better every minute thereafter. And, even if it is only Calvin Klein men's underwear and no one views it, you would yet experience great and special.

The point is that all products made by Calvin Klein create it first-class. Its boxers and boxer briefs are simply made up of the most excellent materials. They permit your body to take breaths, keep you moist when you experience cold, and make you also feel relaxed when the climate is real hot exterior. This brand men's underwear is highlighting the best parts of men's body and it wraps up the parts of the body, which might not be so perfect. The underwear design is also very different that you could find imposing for every event like for each day, for an amusing day at the swimming baths, or for the prime date with the girl of your dreams, and something for refreshing thing up with your better half.

On the other hand, there is actually something so arresting about their men's underwear, which we have not spoken about yet. They have something in shining and magnificent always. It is for all time filled with comfort. It has the type of required aura, which makes you feel content and positive about the upcoming day. It makes you take a look at everything in a sure way. Some of you might call it the gesture effect and they are in all likelihood correct about it.

As a result, buying Calvin Klein products is like receiving something very special for you. It is certain that you would find good-looking items for your exclusive someone too and the expert assistants would help you make the most excellent choice and well the precise size. The only thing, which you would require then, is to wear the brand and take pleasure in the amazing fineness, the finest design, and you would feel that unique impression that would change your existence for the better.

What Are the Common Type of Men's Underwear?

Men’s wear fashion has been growing extremely in recent years. The reasons for the important growth are mainly due to the flow of information in Internet and media, leisure culture.

In the following session, I will intricate more on men’s underwear, i.e. Briefs and boxers. This trend came in a long way, even respectable fashion house now offer briefs and boxers to modern male customer.

The most main difference between briefs and boxer is size and fit. Briefs are smaller and fit more cozily, thus they adhere to the shape of the body better. Boxers on the other hand fit more slackly and are found to be more at ease by many men.

BRIEFS

Briefs are considered the traditional male undergarment and appropriate to most men with a slim or muscular build.



Briefs also suitable for sports, under low cut jeans and under tight jeans or trousers. So if you the owner of six packs, muscular chests, firm thighs, briefs is definitely a “add on” fashion for you.

BOXER


Boxer, on the other hand, provides too much reporting and therefore suitable for those overweight or tall and slim build gentlemen. Of course size cannot be judged in boxers, so clearly this is also a favorite for those not so endowed gentleman …ha...ha…just kidding!!

So ultimately is your choice, boxer or briefs will very much depend on you’re what you wear, and what occasion? What kind of behavior are you carry out, such as sports, dinner, shopping, etc.

All 2(x)ist Underwear on Sale until April 5th at International Jock

International Jock announces their 2(x)ist Spring Men's Underwear sale. Choose from over 75 popular 2(x)ist styles including the new Optic, Retro and Fusion collections in styles that include briefs, trunks, t-shirts, jockstraps, tank tops and more.

Everything from 2(x)ist is on sale now including 2(x)ist's new Spring collection. Many styles are available in limited quantities and when they are gone they are gone forever, so act now for the best price AND the best selection. This sale must end on April 5th.

Also, in case you were wondering, the left two pairs of underwear in the new banner are 2(x)ist and can be found at International Jock here and here.

Ladies which would you rather see a guy wearing

mens briefs

mens boxers

ed hardy swimwear

speedo swimwear

calvin klein underwear

Ugg Boots